Corporate Info

Our Business

According to Canadean, the foremost research company in the industry, Thai Beverage is the leading producer of beer and spirits in Thailand by sales revenue and production volume, and one of the leading brewers and distillers in Southeast Asia. The Company's major market is still Thailand, but the Company plans to expand abroad in future.

The company believes that our beer and spirits products have strong brand identity and occupy leading market positions in Thailand. The company's signature beer, Chang Beer, is the best-selling beer brand consumed in Thailand and, together with the company's Archa Beer, had an approximately 60.4% share of the Thai market in 2004. The company also had an approximately 74.4% share of the spirits market in Thailand in 2004 from sales of our well-known brands, including Sangsom, Mekhong and Mungkorn Thong and our white spirits. The company's revenue from sales of beer and water (before intersegment eliminations) was Baht 47,749.2 million, or 53.0% of the company's revenue from sales in 2004, and Baht 42,263.9 million (US$1,029.1 million), or 45.9% of the company's revenue from sales in 2005. The company's revenue from sales of spirits (before intersegment eliminations) was Baht 42,188.6 million, or 46.8% of the company's revenue from sales in 2004, and Baht 49,910.0 million (US$1,215.2 million), or 54.2% of the company's revenue from sales in 2005. The company also generate revenue from sales of industrial alcohol.

The company's leading position in the Thai alcoholic beverage market is supported by its distribution network, which the company believes is one of the most extensive in Thailand. The Company engages in extensive advertising and promotions to grow its market share and enhance its brand image; for example, the Company is the main sponsor of England's Everton Football Club.

The company breweries and distilleries are well-equipped facilities that produce beer and spirits, and which the company believes meet or exceed international standards. The company owns and operates three breweries with a total installed capacity of 10,900.0 thousand hectoliters and 16 distilleries with a total installed capacity of 87,777.8 thousand cases. The company is currently undertaking a 4,600.0 thousand hectoliter expansion of our brewery capacity in order to provide additional capacity to introduce new products, to further penetrate international markets, to meet seasonal fluctuations in demand, which can exceed 100% of the company design capacity from time to time, and to avoid excessive wear on the company machinery.