Thai Beverage PLC (ThaiBev)’s President Mr. Thapana Sirivadhanabhakdi, along with Thai Beverage Marketing Co., Ltd’s Deputy Managing Director Mr. Charlie Jitcharoongphorn, and Senior Brand Manager Mr. Sorrakrit Lathitham, were recently on hand at a press conference for the launch of Thailand’s newest reality show “The One” chaired by Bangkok Governor MR Sukhumbhand Paribatra at activity ground, Siam Discovery Center.

Highlight of the event included social service activity by honorary guests and stars who showed their united power to clean-up Bangkok street, as well as the singing of “Rak Ther Prathet Thai” ("Thailand, I Love You") song by a hundred of new generation of patriots joining the programme.

The programme has been produced under collaboration between Thai Beverage Marketing Co., Ltd and Have a Good Dream Co., Ltd. to launch a quest for a new generation of patriots aged 18-25, to show off their love and pride in the kingdom on TV.  Hosted by Sonia Couling and Jetrin Wattanasin, the show airs every Wed,11 pm -midnight, on Modern Nine .