World-class quality endorsed by leading independent beverage testing organization
Bangkok, June 28, 2009: Thai Beverage Public Company Limited (ThaiBev), Thailand’s leading beverage conglomerate, recently recorded another thriving milestone in global beverage industry with its multi award-winning iconic Chang Beer and highly-favorite Archa Beer once again brought pride to the company by winning gold medals in Beers, waters and soft drinks category at the 2010 Monde Selection. Recognized for its unique and authentic taste, Chang Beer has also recognized with High International Quality Trophy at the World Beer and Soft Drinks Selection 2010 held by The Monde Selection, the oldest and the most prominent award-giving organization in the quality selections for taste and quality in Frankfurt, Germany. The luxurious closing ceremony was held in Wiesbaden, Germany. Attended the company to receive the prestige award was Mr. Thapana Sirivadhanabhakdi, President and C.E.O of Thai Beverage Public Company Limited (ThaiBev).
“Along the course of our market presence, ThaiBev has committed to development of our product portfolio to offer internally recognized quality, particularly in Europe and the Americas. The pride brought by Chang Beer that earns gold medal from the Monde Selection for three consecutive years, including the High International Quality Trophy, clearly serves as testimonials for our international standard. In addition, the latest industry achievement gained by our Archa Beer also proves our successful effort to create quality beer product that perfectly meets demands and lifestyles of consumers across regions of the world.
The Gold Medal in awarded by Monde Selection in the Beers, Water & Soft Drinks category to ThaiBev recognizes high quality of ingredients, brewing techniques, while the High International Quality Trophy is granted to products maintaining excellence in quality for more than three consecutive years. In 2010 well over 292 products from 178 Companies and 19 different countries were awarded and rewarded with the High International Quality Trophy.
Chang Beer, Thailand’s number one beer brand which is marketed and distributed globally by the InterBev Group, has received ultimate accolade for product quality having been awarded a Gold Medal in the Beers, Water & Soft Drinks category at the prestigious MONDE SELECTION Bruxelles – World Selection of Quality 2008.
Earlier in the 2009, Chang Beer also received ultimate accolade for product quality having been awarded a Gold Medal in Pale Lager from Chicago-based Beverage Testing Institute (BTI), as well as a Gold Medal in Best Lager from 2009 Beer Festival of the South from Florida Beer Wholesalers Association. Archa Beer, meanwhile gained a Gold Medal in 2007 from Australian International Beer Awards in European style lager.
