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ThaiBev campaigned for Buddhists’ Lent Day
 

ThaiBev encouraged “Safe Driving” before “Buddhist’s Lent Day” by handing out  “Sleepy Prevention kits” to 1,500 company’s drivers from all over the country.  The event took place at Beerthip Brewery (1991) Co., Ltd. and presided by president, General Patana  Putanon.

Mr. Anuchit Jureegasa, Vice President, Office of Corporate Communications stated that ThaiBev has supported all kinds of corporate social responsibilities including safety concern on driving.  In order to develop a long term result, the company established project such as “Drive safely with ThaiBev” for the public benefit.  The campaign motivates drivers to drive with cares, obeying laws and avoid being neglected.  During the recent campaign, “Sleepy Prevention kits” were given out.  The kits include some 9 necessary items, for examples a bottle of water, candy, palm, ready to drink coffee can, energy drink, etc.

 
Under the campaign, various activities were implemented in order to create effective public awareness.  The company produced vast amount of stickers, taxi signage, motorcycle helmets, bus side advertisement and a driving safety manual booklets. All these programs and items are tools to communicate to Thai people to have conscious for traveling with safety in the future.
 
   
 

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