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Sustainability is of paramount importance to Thai Beverage Public Company Limited ('ThaiBev'). While we are proud that ThaiBev is Thailand’s leading beverage company, we seek to secure an even more stable and sustainable leadership position in Southeast Asia, and to become the leading total beverage company in Asia.

In order to align our diverse businesses and harness our combined strengths, we have developed our Vision 2020, a roadmap for the next six years. Vision 2020 outlines our strategic imperatives in the areas of growth, diversity, brands, reach, as well as professionalism. We aim to build on our strong and mutually beneficial relationships with our stakeholders. To this end, we are committed to be a responsible corporate citizen that will deliver not only sustainably financial success, but also long-term social and environmental responsibility.

Our plan to achieve sustainable financial success connects with the strategic imperatives under turning Vision 2020. Seeking to grow and diversify our revenue streams beyond our stronghold in Thailand’s alcoholic beverage market, we are stepping up initiatives to expand our non-alcoholic beverage business and our footprint in other Southeast Asian countries. With the anticipated launch of the ASEAN Economic Community (AEC) in 2015, it is an opportune time for ever greater business expansion. Adopting a consumer- and market-driven approach, we have identied core brands,as well as primary and secondary markets with the greatest growth potential, for each our three key product groups – spirits, beer, and non-alcoholic beverage. We have also set out to ensure that we have robust and efficient routes to all markets. We will strengthen our existing 
distribution networks, build new ones, as well as enter into partnerships with third-party distributors if required. Recognizing that our employees play an important role in our quest for deeper and wider market leadership, we continually attract and retain qualified employees and further develop their skills to realise their full potentia

On the social front, we remain dedicated to contributing to the communities in which we operate. The renowned 'ThaiBev Unites to Fight the Cold' campaign, which we rolled out for the 15th consecutive year in 2014, bears testament to our enduring commitment in this area to bring warmth to our fellow citizens who are afflicted by the cold. In addition, we initiated the 'ThaiBev Safe Driving Programme' with the aim to raise awareness of safe driving. With the determination to provide social support, we also sponsor and manage a wide variety of social development programmes in areas of education, public health, arts and culture, and sports.
The 'β Young Entrepreneur' programme has been launched to promote business education and cultivate entrepreneurs’ awareness of business ethics. We honor and give recognition to dedicated teachers through our support provided for the 'HRH Princess Naradhiwas Rajanagarindra’s Teacher Award'. In relation to public health, ThaiBev provided funding for the construction of the Bhumirajanagarindra Kidney Institute Hospital to serve as Asia’s leading kidney institute.

We have also opened 'Chang Clinic' to take care of communities surrounding our factories. In respect of arts and culture, ThaiBev is dedicated to promoting and supporting a wide variety of musical performances, arts exhibitions, as well as arts contests. Regarding sporting activities, we have continuously delivered our support to various sport associations, teams, and players ranging from youths to national players.

Environmental issues are our top priority. Conscious that our extensive operations draw on capital provided by the earth, we actively manage our value chain to ensure that we preserve biodiversity and conserve natural resources. We take care of our operation value chain from raw material sourcing and purchasing, water and energy consumption, production efficiency, to emissions control.

More information can be found in the following pages of this Sustainability Report, which provides disclosure in accordance to the Core Level of the Global Reporting Initiative (“GRI”) G4 Sustainability Reporting Guidelines for the first time, marking another step forward in our unwavering pursuit of greater sustainability. The GRI is an esteemed global organisation that pioneered the development of a framework for sustainability reporting in order to enhance transparency and accountability. Widely recognized across the world, the framework has also been endorsed by the Singapore Exchange and we are glad to be able to support GRI and contribute towards realizing its vision of a sustainable global economy.
 
Thapana Sirivadhanabhakdi
President and CEO
 
As of date 31 december 2014
 
   
 
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