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Vision 2020

ThaiBev Group's vision is to be a Thailand's world-class total beverage producer and distributor embodying commercial excellence, continuous product development and premiumisation, as well as professionalism. Our mission is to build strong mutually beneficial relationships with all our stakeholders in every aspect, guided by the following six principles:

  • Offer top quality products to all customer segments;
  • Respond professionally to distributors' demand;
  • Grow revenue and profits in a sustainable manner to create value for shareholders and provide favourable returns on investments;
  • Be a role model of the highest standards of professionalism, corporate governance, and transparency;
  • Build a sense of ownership among employees by trusting, empowering, and rewarding them; and
  • Contribute to society.
VISION 2020 Success
  • Our sales and profits are growing continuously.
  • ThaiBev is the largest food and beverage leader in ASEAN.
  • We are the spirits and beer leader with No. 1 market share in ASEAN.
  • We are the leader in non-alcoholic beverage category including green tea and drinking water.
  • Our strongly-driven food business has become Thailand’s third biggest food retail group.
  • With our consistent efforts in sustainable development, ThaiBev was recognized as a member of the DJSI Emerging Markets and DJSI World families for the fifth and fourth year, and as the Global Leader in the beverage industry in this regard for the third consecutive year.

Becoming stronger than ever,ThaiBev is building upon the success of VISION 2020 which encapsulates our ambition for the next 5 years and moving towards PASSION 2025 with transformation plans under the following 3 domains

BUILD (Build new capabilities)
Building new capabilities and business opportunities.

STRENGTHEN (Strengthen number one positions)
Strengthening the core businesses for market leadership positions.

UNLOCK (Unlock potentials of the Group)
Unlocking potentials of the Group to create maximum value.

As of Date 15 March 2021
Thai Beverage Public Company Limited
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