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Our Sustainability Approach
Sustainability Strategy
Our sustainability approach is developed in line with business’s vision. Currently, ThaiBev’s sustainability direction supports our Vision 2020 to become a stable and sustainable ASEAN leader. To achieve this vision, we know that we must engage and build good relationships with our stakeholders, and ensure that they grow together with us. Recognizing this, our sustainability strategy is focused on 3 key areas:
  1. Creating business value (Economic dimension)
  2. Managing our impacts (Environmental dimension)
  3. Caring and sharing with others (Social dimension)
This year, ThaiBev has improved its sustainability performance through an increasingly inclusive process involving all our key stakeholders and subsidiary companies.
ThaiBev’s Sustainability Governance
ThaiBev’s Corporate Sustainability Development Committee was established on 12 May 2014 by the President and CEO. The Committee is comprised 12 Directors including the President and CEO, Executive Vice-Presidents, Senior Vice-Presidents, and Executive Management from all departments with the President and CEO as the Chairman of the committee.
The Corporate Sustainability Development Committee is responsible for considering, planning, setting policies, managing and developing of short-, medium-, and long-term initiatives in line with policies set by the Board of Directors or Executive Committee.
The Corporate Sustainability Development Committee has also appointed the Corporate Sustainability Development Working Team to ensure the successful implementation of initiatives related to sustainability within the company through the Centre of Excellence. Within this Corporate Sustainability Development Working Team, there are special representatives from all departments consist of Spirits Product Group, Beer Product Group, Non-alcoholic Beverage Product Group, Supply Chain Management and the Corporate Function Committee (such as the Office of the President, Office of Accounting, Office of Treasury, Office of Corporate Communication, Office of Corporate Secretariat, Office of External Affairs, Office of Legal Affairs, Office of Human Resources, Office of Asset Management Services, Centre of Excellence and Office of Information Technology). These representatives are appointed for a 2 year rotation to further their professional development and deepen their engagement with sustainability, as well as truly embed sustainability into the organization.
Materiality Assessment Process
Step One: Issue Identification
ThaiBev and its subsidiary companies operating in Thailand first identified the ‘universe’ of sustainability issues related to our operations, with participation from our Executives, internal experts from related functions and external sustainability experts. We also perform a media and competitive scan of the key issues highlighted by peers in our sectors. We first identified a total universe of 50 sustainability issues, and then refined our list by applying the following criteria:
  1. Support to ThaiBev’s vision and obligations
  2. Relevance to ThaiBev’s value chain
  3. Relevance to beverage industry key current and future trendsFrom this initial screening using the three criteria listed above, ThaiBev narrowed its list to 28 sustainability issues as follows:
1. Economic Performance 2. Marketing Communications 3. Local Communities 4. Human Rights
5. Occupational Health and Safety 6. Governance and Compliance 7. Water 8. Effluents and Waste
9. Products and Services (Packaging) 10. Emissions and Air Pollution 11. Consumer Health and Safety 12. Procurement and Sourcing
13. Public Policy 14. Transportation 15. Training and Education 16. Energy
17. Anti-Corruption 18. Risk Management 19. Labor Practice 20. Biodiversity
21. Investment on Social 22. Unfair Competition 23. Child Labor 24. Agricultural Practice
25. Genetically Modified Organism (GMO) 26. Diversity and Equal Opportunity 27. Climate Change 28. Research and Development Innovation
Step Two: Materiality Assessment
The selected sustainability issues were then prioritized considering both the level of interest and impact to stakeholders, and the level of impact to our business.
2.1 Assessing the Level of Interest and Impact to Stakeholders
In 2014, ThaiBev recognized the need to strengthen its stakeholder engagement process and, as a result, has now redefined its key stakeholders to include those related to both its value chain as well as its sector. Key stakeholders were identified through applying following criteria:
  1. Level of impact on ThaiBev and its subsidiaries
  2. Level of dependence on ThaiBev and its subsidiaries The key stakeholder groups are 8 groups in total as follows:
    1. Employees (Board of Directors, Executive Committee, Top Executive Management, Middle-Level Management and employees)
    2. Suppliers
    3. Customers
    4. Consumers
    5. Investors
    6. Communities
    7. Regulators
    8. Non-Governmental Organizations (NGOs)
To seek stakeholder’s views and feedback on the identified 28 key sustainability issues, ThaiBev launched a survey for each of the 8 stakeholder groups. In total, 1,058 employees, 15 suppliers, 172 customers, 250 consumers, 6 investors, 539 people from the local communities, 50 people from all regulators, and 10 people from NGOs participated in the survey. The surveys for consumers, regulators and NGOs were deployed by experienced external professionals. The individuals were selected randomly except for the supplier who were selected from a list of high transactions value and high risk suppliers.
The 16 issues were identified as being of most interest and impact to the 8 stakeholders. (Refer to ThaiBev Group’s Materiality Matrix)
2015 Stakeholder Engagement and Survey Results
ThaiBev aims to engage and build relationships with all its stakeholders. In the past year, we have developed our stakeholder engagement process to focus on improving communication, and obtaining stakeholder’s feedback regarding the issues of their highest interest and most impact to develop ThaiBev’s sustainability initiatives and enhance collaboration with our key stakeholders.
Result of Sustainability Survey and Stakeholders Engagement of ThaiBev in 2015
Stakeholder Engagement Platforms Examples of topics that were identified in 2015 Relevant sustainability issues
Employee • News (ThaiBev E-News)
• Radio (ThaiBev Radio)
• Magazine (ThaiBev Magazine)
• Message (SMS)
• Application (Line)
• Intranet
• Meeting (Annual Executive Conference, Labor Practice Committee Meeting, Employee Benefits Committee Meeting, Occupational Health and Safety Committee Meeting, Trade Union Committee Meeting, and Functional Meeting)
• Suggestion box
• Annual activities (ThaiBev Sport Day, Country Song Singing Contest, and activities from 8 clubs etc.)
• Roadshow (Core Values Road Show and Vision 2020 Road Show etc.)
• Survey (Annual Sustainability Survey, Employee Engagement Survey)
• Work safety
• Workplace environment
• Training to develop relevant skills and knowledge for work
• Compensation and benefits
• Building relationships and collaboration
• Building employee loyalty
• Building happy workplace
• Occupational Health and Safety
• Training and Education
Supplier • Annual audit (Approved vendor list)
• Meeting with key suppliers
• Survey (Annual Sustainability Survey)
• Purchasing department staff ethics
• The organization’s anticorruption policies
• Sustainable Sourcing
• Legal compliance
• Collaborative and innovative work plan with supplier
• Procurement and Sourcing
• Public Policies
• Governance and Compliance
Customer • Annual conference and exhibition (ThaiBev EXPO 2015)
• Agent meeting
• Sales training
• Agent development activities
• Business review activities
• Agent factory visit
• Survey (Annual Sustainability Survey)
• Good governance company
• Sustainable and transparent business relationships
• Punctuality in delivery of product
• Fair selling prices
• Product quality
• Company’s economic performance and profitability
• Sustainable partnership
• Governance and Compliance
• Economic Performance
• Products and Services (Packaging)
• Customer Health and Safety
Consumer • Creating a brand experience, Outings, Selling and Marketing
• Brand communication through mass media communication: TV, radio, billboard, digital screen
• Interaction between consumer and brand via social network
• Survey (Annual Sustainability Survey)
• Quality and Safety of product.
• Variety of distribution channels
• Fair selling price
• Organization’s reputation
• Building relationship through marketing activities such as online social networking and consumer interviews
• Products and Services (Packaging)
• Customer Health and Safety
• Marketing Communications
Investor • Annual shareholders meeting
• Meeting and conference call
• Investor Factory Visit
• Roadshow (Investor road shows)
• Survey (Annual Sustainability Survey)
• Transparency of information disclosed
• Company’s economic performance and profitability
• Brand development and management
• Providing accurate information to shareholders and investors
• Economic Performance
• Governance and Compliance
Community • Community Activities
• Interviewing
• Community representative meeting
• Survey (Annual Sustainability Survey, Community Needs Survey, Community Satisfaction Survey)
• Supporting community education
• Job creation
• Promoting health and wellness to community
• Community anti-drug cooperation
• Developing skills in sports, music and art
• Community economic development
• Dust management around the work site
• Transportation around the work site
• Community communication channels and information disclosure
• Child labor and human rights
• Local Communities
• Emissions and Air Pollution
• Transportation
• Marketing Communications
• Human Rights
Regulator • Corporate and work together
• Survey (Annual Sustainability Survey)
• Transparent tax management
• Advertising and selling ethically
• Environmental and social corporate responsibility
• Labor rights
• Workplace safety
• Human rights
• Compliance with environmental law and regulation
• Water footprint
• Waste management
• Environmental-friendly packaging and labeling
• Emissions of greenhouse gases and air pollution
• Economic Performance
• Marketing Communications
• Emissions and Air Pollution
• Water
• Effluents and Waste
• Products and Services (Packaging)
• Human Rights
• Occupational Health and Safety
• Governance and Compliance
Non-Governmental Organizations (NGOs) • Survey (Annual Sustainability Survey) • Caring customer health and safety
• Labor rights
• Social and environmental responsibility
• Regulator relationship management
• Customer Health and Safety
• Human Rights
• Local Communities
Regardless of whether or not they relate to our material issues, we take all matters raised by our stakeholders seriously, and ensure they are addressed by relevant functions as appropriate.
2.2 Level of Impact to Business
After consideration of stakeholders’ feedback and the review of our 2014 material issues, ThaiBev’s middle-level management, top executive management and Corporate Sustainability Development Working Team were asked to select which of the 16 sustainability issues were most important to the business with consideration to the following three criteria:
  1. Relevance to ThaiBev’s vision and business plans to increase sales
  2. Relevance to ThaiBev’s ability to reduce cost
  3. Relevance to ThaiBev’s ability to contribute to a good reputation and image
Following internal meetings with executives, special representatives from each area of the business and Corporate Sustainability Development Working Team, the Corporate Sustainability Development Committee confirmed the 11 issues as material for ThaiBev. (Refer to ThaiBev Group’s Materiality Matrix)
ThaiBev Group’s Materiality Matrix
While Human Rights was not identified as one of the material issues, ThaiBev recognizes its importance to stakeholders and will carefully address any issues related to such on a case-by-case basis.
Step Three: Establishment of Reporting Boundaries
The scope of this report is limited to the boundaries of the 11 material issues. In preparing for this report, ThaiBev collected data on the 11 material issues from the most relevant departments and stakeholders. Efforts have been taken to ensure quality and accuracy of data.
Reporting boundaries
** Although this report focuses on our Thai operations, as data for the topics of economic performance and governance and compliance is collected from ThaiBev’s global headquarters, it will include data for the whole group and not only for the Thai operations.
* The environmental data (energy, water and emissions) covers the 29 factories, 18 distilleries, 3 breweries and 8 non-alcoholic beverage production facilities (3 Oishi factories and 5 Sermsuk factories) and includes data from the whole site, not just from the production process.
Step Four: Verification and Continuous Development
ThaiBev reviews and evaluates the materiality assessment methodology and process every year. The Corporate Sustainability Development Committee with external experts review and evaluate both the assessment process and selection of material issues specifically to ensure real-time importance to ThaiBev, accuracy and transparency - with a view to continually improving our sustainability performance.
As of Date 31 december 2015
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Stable and Sustainable ASEAN Leader
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