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Consumer Health and Safety

As a leading company in the beverages industry, Thaibev aware of our consumers' health and safety. Our aim is to develop quality beverage products that are safe for consumption, in line with both our own quality policies and international standards. For ThaiBev, we place food safety for consumers as our highest priority and we also respond to consumer's needs, which include safety and quality. To this end, we have a quality assurance protocol covering the entire production process - from the procurement of raw materials to the manufacturing process, and the delivery of finished goods. With this protocol, consumers can be ensured that all our products have an international quality and safety as specified by the regulations.

Food Safety Management System

In regard to consumers' health and safety, ThaiBev has established several quality control systems to comply with the international standards e.g. Good Manufacturing Practice (GMP), Hazard Analysis and Critical Control Point (HACCP), ISO 9001, and ISO 22000. These international standards focus on the safety of products by considering all physical, chemical and biological impacts to prevent contamination to 100% of our products. Our drinking water is also certified by National Sanitation Foundation (NSF), which inspects the quality of water in accordance with The United States Food and Drug Administration (U.S. FDA). All of our products also comply with regulations demonstrated in the table.

Table: Name of the International standard and regulation regarding quality of the products and the year that ThaiBev obtained certification

Remark: HALAL Certification for Chang Drinking Water

2010 marked the third consecutive year that Chang beer won the gold medal (2008-2010)
and therefore, it was awared the International High Quality Trophy as an honorary guarantee from Monde Selection.

Quality awards we are proud to have recieved

Quality Control and Assurance

ThaiBev also has a quality policy and plan that we use as a guiding standard in controlling raw materials receiving, manufacturing, tracking, inspecting, and finished goods checking processes. This ensures that our products comply with relevant standards and are traceable. ThaiBev has also established a laboratory which complies with the Good Laboratory Practices of the Department of Industrial Works (GLP/DIW) and has received ISO/IEC 17025 certification.

We have also established multiple channels which can easily be accessed by consumers or other stakeholders e.g. call center, mail, direct phone, and email. Consumers with quality concerns are able to contact us and feedback suggestions at any time.

Table: The lists of awards that ThaiBev has received


International Award



International Golden Award for Food&Beverage 1982 Gold Medal : Sangsom
International Golden Award for Food&Beverage 1983 Gold Medal : Sangsom
Australian International Beer Awards (AIBA) 1998 Gold Medal : Chang Beer
International Golden Award for Food&Beverage 2006 Gold Medal : Sangsom
Australian International Beer Awards (AIBA) 2007 Gold Medal : Archa Beer
Beverage Testing Institute 2008 Gold Medal : Chang Beer Export
Monde Selection 2008 Gold Medal : Chang Beer Export
The 2009 Beer Festival of the South Florida 2009 Gold Medal : Chang Beer Export
Monde Selection 2009 Gold Medal : Chang Beer Export
Monde Selection Bruxelles International Institute for Quality Selections 2009 Mekhong
Monde Selection 2010 Gold Medal : Chang Beer Export
Monde Selection 2010 High International Quality Trophy : Chang Beer Export
Los Angels International Wine&Spirits Awards 2010 Mekhong
International Wine and Spirit Competition 2010 Mekhong
World Beer Awards Best Lager 2011 Chang Beer
Beverage Testing Institute USA 2012 Silver Medal : BlackMask Tropical Chai Spiced Pacic Rum
Monde Selection 2013 Gold Medal : Chang Beer Export
Monde Selection 2014 Gold Medal : Chang Beer Export

Innovation of Product Development

In addition to caring for our consumer, ThaiBev engaged in product innovation such as creating functional drinks which include vitamin water and functional water. We have also investigated using byproducts from the manufacturing process to make value-added products as the examples mentioned below:

  • Brewer's yeast from the manufacturing process is extracted to be used as supplementary protein, vitamins and minerals that are important for the human body. Brewer's yeast can also be extracted as a food ingredient.
  • Spent tea leaves from Tea Drink manufacturing process is extracted to get Catechin which has been used as supplement as the antioxidant material.


Safe Driving with ThaiBev

Apart from quality control of the products, ThaiBev also plays a very important role in reducing the number of accidents from drinking alcoholic beverage. "Safe driving with ThaiBev" is a campaign which has been promoted since 2004. The objectives of this campaign is to promote responsible drinking to the public when traveling on the road. This campaign has gotten a collaboration from the government, private sector, and other organizations from the past up to the present.


Thaibev's safe driving project

Training and Education

At ThaiBev, we value our people as a fundamental and key success driver of the organization. To achieve our Vision 2020, we place critical importance on developing our people to reach their potential and improve their capabilities. Our approach is to take care of and develop our people equally - but, all the while recognizing that we'll need to take different methods to be able to meet their needs and career aspirations. Ultimately, we'd like our people to grow together with us.

People Development

We have a talent development plan to prepare our people for our international business expansion, especially to the ASEAN region. To meet this objective, since 2014, we have implemented the following initiatives:

Individual Development Plan (IDP)
Completing the Individual Development Plan (IDP) opens the opportunity for our people to make their development plan together with their direct supervisors, focusing on developing the required skills to improve their current performance and/ or to reinforce their strengths to grow up to the next level. The key success factor of the individual development planning process is the close cooperation between employees and their direct supervisors, starting from planning and agreeing on development approaches, to monitoring and evaluating.

Succession Planning Program
Owing to the importance of business continuity and the promptness of successors of critical positions, Succession Planning Program was started informally in 2014. Certain critical positions were identified, especially positions that will be vacant in the near future due to the retirement of current jobholders. A number of candidates will be assessed and developed; and finally one will be named the successor. This pilot program was conducted for the Accounting and Finance Unit first and we plan to roll out similar projects to other units in 2015. Nevertheless, the succession plan will be reviewed every year to ensure the accurate needs for successors for critical positions in the organization.

Executives training employees on management strategy

Performance Development

Our performance evaluation is completed with fairness and transparency without any limitations of age, gender, or level of position. Our people always have the right to know how they are performing, understand their areas for improvement, and are expected to develop their own development plans accordingly. This allows for their continuous self-development, in parallel with organization growth.

Employee and management training

The formal performance evaluation is conducted at least once a year. In 2014, 100% of our people were evaluated.

Additionally, we provide training to match our people's roles and responsibilities, and position levels. This is to strengthen their skills, expertise, and knowledge required for working in current and future roles.

Figure: Employee Training Hour in 2014




Governance and Compliance

We recognize that ensuring good governance and compliance is our social responsibility, and also a critical factor to the sustainability of our business. We have always been committed to conducting our business with transparency, and right and good intention - and, as such, we've been fortunate enough to be accepted as part of our communities from the past to the present.

Good Corporate Governance

At ThaiBev, we conduct our business strictly in alignment with good corporate governance principles, and have effective business management processes that are transparent and traceable. We not only comply with regulations, but also aim to be a model for professionalism, transparency, and good corporate governance, in order to create trust amongst our shareholders, investors, employees, customers, and all concerned parties.

ThaiBev has disclosed its good corporate governance report in the Annual Report for 2014, which clearly presents Board matters, remuneration matters, accountability and audit, and shareholders rights and responsibilities. The said Annual Report also disclosed the information of operating results, business opportunities in the future, and the approaches we will take to become a sustainable organization. This includes how we will leverage our internal stakeholders to create competitive advantage and long-term value to the shareholders. We also share the importance of developing ourselves continuously to create value for our customers, and demonstrate our responsibility to our internal and external stakeholders.

To ensure we grow our business with sustainability and acceptance from society, ThaiBev has established the 'Business Ethics of Thai Beverage Group' code to which personnel of all levels must strictly comply. Our business ethics code consists of four parts as follows: Business Ethics of the Company, Ethics of the Directors, Ethics of the Executive Officers, and Ethics of the Employee.

In 2014, ThaiBev received the Most Transparent Company Award 2014
in the Foreign Listing category from Securities Investors Association (Singapore) (SIAS)

The Business Ethics of ThaiBev Group that personnel at all levels strictly observe enables ThaiBev to operate its business in accordance with applicable regulations and laws. Business Ethics of the Thai Beverage Group has been established as part of our responsibility to all our stakeholders. We commit to all parties that we will conduct our business truthfully, lawfully, and will not give, offer to give, receive, accept, or request any bribes.

We apply these ethics in all aspects of our business and have a policy of transparency which allows us to trace our activities. For example, where we, in the past established a new factory, we studied the relevant regulations and also established a governing committee to oversee the project. All standard procedures were strictly followed including area surveying and interviewing local stakeholders to ensure all views were taken into account. From the results of the study, ThaiBev developed an action plan to manage impacts and/or prevent impacts that might occur in the future.

Business Ethics are also a key part of the orientation program for new joiners. We are also have e-learnings to ensure that employees are updated at all times. In 2014, ThaiBev launched 'Code of Conduct - E Learning' which is a prerequisite for passing probation for new joiners.


Inventing cash van 2020 team 10 finalist teams
in the Core values Contest 2014.
3 winning teams from the core values contest 2013
during their field trip to Japan.

At ThaiBev, we have initiated a set of core values since 2011 and one of them is "Virtue", meaning that we are committed to business ethics, goodwill, integrity, and transparency. Our core values and corresponding behaviors are communicated to our people through various channels within ThaiBev, namely e-news intranet, information boards, banners, and video clips. This is to ensure that our people understand and are be able to display their behaviors accordingly. Moreover, throughout the year of 2014, we have conducted the "Core Values Roadshow" for our business units all over the country.

'Business Ethics of Thai Beverage Group' clearly mentions the importance of anti-corruption, and corruption prevention. We aim to conduct our business with honesty, truthfulness, morality, and ethics and comply with the regulations. Every working step is transparent and under the supervision from committees. Complaints relating to corruption can be raised through suggestion boxes.

ThaiBev has been fostering our people to work with strong ethics and morals for a long time. To make it tangible, our HR Department arranged a "Dhamma on Tour" activity for the second year since 2013. The activity was instructed by Phra Maha Sompong, and provided guidance on how to work happily with morality and transparency. In 2014, 5 sessions were conducted in our offices in various locations.

ThaiBev's good governance leads to complete compliance to law and regulations. Additionally, ThaiBev keeps monitoring, preventing and withstanding every form of corruption by raising and embedding awareness into employees' mindset, resulting in no reporting of non-compliance.

Marketing Communications

At ThaiBev, we are fully aware of the potential negative social and safety impacts that alcoholic products may give rise to, if not consumed in an appropriate manner - and it's a critical priority for us to minimize these impacts the best we can. In this connection, we place strict attention on ensuring that the marketing and advertising of our alcoholic products comply with regulations.



Internal controls

Our policy is that every advertisement complies with regulations. Prior to the release of any advertisement to the public, our legal department will ensure that their content will not be restricted by any regulation.

In addition, our legal staff is regularly sent on training courses arranged by the government, and our legal department also collects, maintains, and updates our database to cover both government regulations and other relevant information, so as to ensure that they are always up-to-date with new regulations and that ThaiBev is always in compliance with regulations.

Internal and external communications

We believe that communicating with and educating both our employees and our partners helps us in sharing information and ensuring compliance with regulations.

ThaiBev therefore places importance on sharing knowledge on the legal context concerning advertising, especially to employees in sales and marketing department by conducting legal seminar, as well as sharing general legal knowledge to employees in other departments by publishing a column in our ThaiBev Magazine on the topic called "Mr. Law", which we publish on a bi-weekly basis.


Cooperation with the public sector, both in terms of complying to anti-corruption
regulations and demonstrating responsibility to our consumers.

Communication to our partners is also important. All our legal units in each regional office are assigned to provide necessary legal context background and other useful information to partners in their responsible areas.


Cooperation with the public sector and other industry players

ThaiBev also regularly engages with regulators and other alcoholic beverage manufacturers and suppliers in order to obtain views and suggestions on regulatory issues. In addition, we promote knowledge sharing and provide suggestions to regulators to help ensure that the process for issuing regulations are as clear, suitable, and beneficial - to both the public sector and industry - as possible.

Our procedure with communications to develop understanding among employees and suppliers effectively help prevent issues arising from non-compliance.


Local Communities

"The implementation of [ThaiBev's] corporate social responsibility activities should consider 3 key aspects: being close to our business, engaging with our customers and engaging with our business partners"

Thapana Sirivadhanabhakdi
President and CEO
ThaiBev Public Company Limited

In order to grow sustainably, we believe that there must always be a clear vision and goals in place to guide development. This is no less true when it comes to community and social empowerment. ThaiBev aims to support local communities and their people to be self-sufficient in a way that suits their livelihood, local values and wisdom - so that, as we grow, they may grow alongside us, sustainably.

In this connection, in collaboration with other organizations with the same goals, we've developed initiatives that focus on building prototypes role models for other localities in every region, and supporting them to effectively manage and leverage local natural resources to create value for communities, society and the nation as a whole.

We've set clear guidelines for implementing our social and community development initiatives. In particular, ThaiBev has initiated a policy to develop role model communities that are resilient and sustainable, allowing members to collaborate and work together to create value that truly benefits the society as well as is able to continue operating projects on their own over the long term.

ThaiBev leverages the Hub and Spoke strategy, which seeks to increase cooperation from a large stakeholder group in implementing community development projects. The first principle in the strategy is to build a capable model community (Hub) that will act as the knowledge base and can influence surrounding communities. The model community can encourage others to become interested and take quick action.


Our Corporate Social Responsibility (CSR) department is responsible for the implementation of this strategy, and are applying it both to the commuanities surrounding our operations, and the development of model communities (Hub).

Community engagement

Areas surrounding factories
90.4% of overall areas
(Implemented in 19 out off 21 factories)

Sale Target Areas
50% of overall areas
(Implemented in 11 out off 21 provinces)


Communities surrounding our operations

ThaiBev has taken big steps to build continuous relationships with surrounding communities and improve understanding, in order to minimize conflicts with our operations. Through our engagement, we also aim to develop communities in a sustainable way - as we believe that we cannot operate effectively without a strong and supportive community around us. We have various initiatives to respond to the community's needs as follows.

Youth camp activities undertaken as part of the Role Model Community Project at Bang KhuWat Community

"Model Youth Bang-Ku Wat" Project

Context for sustainable development
  • Surrounding communities did not have a positive perception of our operations
  • Conflicts often arise between the community and our operations
  • As a semi-urban community with high development gap, youth are at risk for precarious activities
Objectives of the project
  • To increase the leadership capability of 60 community leaders in the first 3 years of the project
  • To increase the leadership capability of 120 youth through training and consultation in the first 3 years of the project
  • To develop at least 6 pilot projects on quality of life development that emphasize the importance of engaging with the community with regards quality of life (e.g. promoting cultural values, developing the economy, improving physical well-being and education) in the first 3 years of the project
  • To encourage participation from ThaiBev's employees in community development
  • Develop leadership capability amongst children and youth in the area surrounding the Sura Bangyikhan factory, Pathumthani province
  • Develop employees at the Sura Bangyikhan factory to build cooperation and capability of scholars as mentors in the Beta Young Entrepreneur
  • Leverage the capability of the children and youth in the program to connect with the community leaders in the 12 villages surrounding the factory.
Duration 2013-2015
Outcome Currently in progress, the children and youth in the community have initiated 6 pilot projects under the role model club, Bang Khu Wat community .They are now more aware of the project and ThaiBev operations
Monitoring Monitor the project and its results regularly with the Kenan Institute Asia

"Building Good Community with Smiles" Project
ThaiBev places importance on communities in the factory area because we believe that growing together with communities will support us in growing sustainably. ThaiBev then created engagement activities and provide frequent communication to the communities.

We aim for active response to communities' needs especially with regards to creating happiness to the surrounding communities. We then initiated the "Building Good Community with Smiles" Project because smiling is the symbol of happiness. We continue to create smiles and happiness throughout the country in order to build good communities and a strong society by leveraging on experienced personnel to enhance this project.

For all 12 communities under the "Building Good Community with Smiles" Project ThaiBev pays attention to children and youths, especially those who live in remote locations. We conduct a local survey to obtain the needs of each specific location and found that education, music, arts and sports are the needs for those children and youths.

Our interaction with the communities created an understanding to our business and showed our responsibility to the community. In addition, the project also created a stronger relationship between ThaiBev and the local communities.


ThaiBev aims to cultivate the love of reading in children and youth through the "This Book for my juniors" project that donates textbooks and extracurricular books to them.

Moreover, ThaiBev initiated the "Beta Young Entrepreneur," project which, in collaboration with "Good Community with Smiles" project, helps provide educational guidance and recreational activities to develop learning potential of youth in several areas. Beta Young students from the "New generation entrepreneur for the community" project have been supported by Sirivhadnabhakdi foundation and Thai Chamber of Commerce, Thai Chamber of Commerce University, which developed this curriculum for its Bachelor's Degree program, Faculty of Business Administration, Thai Chamber of Commerce University. This project aims to develop new, young-blood entrepreneurs with strong potential and teaches them to conduct business with ethics, moral and social responsibility.

Children and youth participating in ThaiBev's
Building Smiling Communities Project
Student in the Beta Young Project participaing
in various community-building activities


HRH Princess Naradhiwas Rajanagarindra's Teacher Awards
In addition to supporting and enhancing learning opportunities for students in various areas, ThaiBev also recognizes the importance of "teachers" - especially those known to be committed, dedicated, and self-sacrificing in performing their duty with for the common good. It does this through the Compassion of Her Royal Highness the Princess Mother Project, "HRH Princess Naradhiwas Rajanagarindra's Teacher Awards". The award honors outstanding teachers that are recruited from amongst volunteers, the Thailand Mountain Community Learning Center, the border patrol, the department of basic education, and remote areas in the highlands (9 provinces in the North) and 3 Southern provinces. The award also serves to encourage teachers to continue to teach and in turn generate positive benefits for the country.

Music and Art
ThaiBev invited a voluntary speakers from Dr.Sugree Charoensook's foundation to share knowledge on music. Also, the Faculty representatives from the Faculty of Decorative Arts, Silpakorn University was invited to be a lecturer and share inspiration with us


Music skills training by the Ajarn Sugree Charoensook Foundation,
and Art skill training by Silpakorn University, as part of ThaiBev's Building Smiling Communities Project

One of our proudest achievements is supporting 'Bird' Ekachai Jeerakul to achieve first place in the classical guitar category
of the GFA Guitar Foundation of America International Concert Artist Competition, 2014


ThaiBev has been dedicated to implementing sports projects continuously for over 15 years. We see the harmony that football brings to many people in Thailand, given its popularity across a large group of people; this is similar to ThaiBev products that create harmony through its various product lines and distribution across different regions in Thailand.

ThaiBev provides comprehensive support for football to youth, professionals, and national and international level players. Our dedication to sports is in line with our dedication to our work around the area of sustainable development. In the past 15 years, the budget for a majority of our activities were focused on ThaiBev sports, in particular football. One of our long-standing initiatives is the ThaiBev Football Academy, which aims to not only create opportunities for youth to learn and develop skills in playing football, but also develop knowledge in the areas of science and sports according to internal standards, free of charge. These are necessary requirements to develop the to the international football standards.


Developing football skills as part of the Chang Mobile Football Unit Project


Children and youth participating in the Chang Junior Project

From there, ThaiBev dispersed the opportunities to learn throughout the regions through the Change Mobile Football Unit Project; the project acts as Thailand's first mobile football clinic. With the objective of strengthening Thailand's sports capacity, ThaiBev also conducted the Chang Advanced Football Camp where each year, ThaiBev conducts the camp throughout the different regions around the 30 provinces where ThaiBev has operations or key business partnerships.

In addition to dispersing opportunities, ThaiBev is also a part of developing strong football capabilities in Thailand towards excellence. This is achieved through the formation of the Chang Junior football team for youth aged 12-14-16. Members of the team are selected from the ThaiBev Football Academy. ThaiBev also works towards building capabilities through the selection of youth throughout the country to be awarded the Assumption Thonburi "White Elephant" scholarship. Furthermore, ThaiBev worked collaboratively with the Everton Football Club in England to support the Chang Everton Junior Football project. Within the project, there are 4 key programs, namely Chang-Everton Advanced Football / Chang-Everton Coaching-C License (AFC) / Chang-Everton Junior Cup / Chang Thai goes to Everton. The objectives of these programs are to create experiences and embed sustainable conducts towards becoming football professionals with the mind set of training, as well as build partnerships with football agencies around Thailand. This is in line with ThaiBev's sustainable development framework to create solid knowledge foundations prior to operating. The continuity and clarity in actions that ThaiBev takes, makes ThaiBev one of the strongest private company in the Thailand football arena. 

"School Bird" Project

Context for sustainable development
  • The urban community lacked collaboration due to political conflicts
  • If Fuengfuanant Co., Ltd. was not able to respond to the complaints raised by the community in a timely manner, misunderstandings could have arisen
Objectives of the project
  • To increase the community's quality of life
  • To promote schools as a center for life-long learning for everyone in the community, as well as a center for economic, social, and democracy development
  • To develop teachers' and students' capabilities and civic mindedness
  • ThaiBev has worked together with the Population & Community Development Association (PDA) to continuously improve the community
  • In 2013, Thaibev expanded collaboration to the Quality of Life project by having the Baan Taa Toom school, Prajeenburi Province as a School Bird center
  • The center aims to improve the quality of life of the entire community including government agencies, local government, academics employees, children, youth and parents, in order for it to become a model community. The key learnings can be transferred and adapted to other tambons and villages as appropriate
Duration 2013-2015
  • An organic lunch community learning center where participants may sell their products
  • Increased collaboration between community members, schools, and ThaiBev
  • Local community participation in community development
Monitoring We evaluate the outcomes of the project with PDA continuously

Public Health

Founding of Bhumirajanagarindra Kidney Institute Hospital, Asia's leading kidney institute, to offer to His Majesty the King as a contribution to his charity fund.

ThaiBev, in collaboration with Sirivadhanabhakdi Foundation, sponsored the foundation of Bhumirajanagarindra Kidney Institute Hospital and subsidized medical appliances for the royal charity on the auspicious occasion of the 60th anniversary celebration of His Majesty King Bhumibol Adulyadej's accession to the throne.

Construction was completed 2 years prior to providing services for outpatients in August 2012. On August 18, 2007, Her Royal Highness Princess Maha Chakri Sirindhorn named the hospital "Bhumirajanagarindra Kidney Institute" - derived from the royal title of His Majesty the King and HRH Princess Galyani Vadhana, bestowing the greatest royal grace towards nephropathy patients - the number of which has been increasing every year.

On September 28, 2007 Her Royal Highness Princess Maha Chakri Sirindhorn accepted the role of President of the Foundation and officially registered "Bhumirajanagarindra Kidney Institute Foundation" to start providing healthcare services on May 10, 2013.

Recognizing the necessity to support the "Bhumirajanagarindra a Kidney Institute Hospital" to be more than a specialized hospital, and able to provide full services for kidney diseases patients, ThaiBev helped fund further research and study for nephrology-specialized doctors and nurses. We expect that they will be able to leverage their expertise in this field to provide services and educate people, as well as to exchange knowledge with experts and medical professionals from other hospitals, such as King Chulalongkorn Memorial Hospital, Siriraj Hospital and Ramathibodi Hospital, in order to build greater collaboration in kidney diseases treatment in Thailand

HRH Princess Maha Chakri Sirindhorn, as the Chairperson of the institute of Bhumirajanagarindra
Kidney Institute Foundation, graciously visited Bhumirajanagarindra Kidney Institute Hospital.


"Bhumirajanagarindra Kidney Institute Foundation", the first hospital in Thailand
to be dedicated to the comprehensive treatments and researches of kidney diseases.


Chang Medical Clinic
The initiative for the Chang Medical Clinic came from Mr. Charoen and Khunying Wanna Sirivadhanabhakdi to provide healthcare services for local people in the communities surrounding factories and general public. We helped gather specialized medical practitioners to provide treatment without cost (charging only medication fees at cost). The clinic opened on January 9, 2007 at Mae Lad District, Amphur KlongKlung, Kamphaengphet Province and received royal notice from HRH Princess Galyani Vadhana. Currently, there are a large number of patients receiving medical treatment at the clinic.

Chang medical clinic provides healthcare services in the Kamphaeng Phet province.


Model communities (Model)

In addition to communities surrounding ThaiBev's factories, we have been working with some communities that we see as potential 'models' for others. We assess their capability based on leadership; awareness -raising is then the first stepping stone toward sustainable development. Moreover, there must be strong and dedicated community leaders, who are able to lead development and build networks with other communities to share progress and success. There are some success stories from communities that have become models in several areas:

"Tambons with Honest Livelihood"
Together with the Right Livelihood Foundation and company volunteers, ThaiBev seeks to identify strong communities that are proactive in developing their management capability in accordance with their development plan. In line with Dr. Prawase Wasi's concept of 'sufficient livelihoods', that do not exploit the self, other people, or the environment, the outcome of this collaboration is the '1 Company 1 Tambon' project, which focuses on developing model communities based on their strengths and uniqueness. Communities are asked to participate in sharing problems that may have hindered development, and enhancing the sustainability of their own communities. Currently, there are 3 pilot projects in 3 Tambons, namely:

Nan Province: "1 Organic Farming 1 Company 1 Right Livelihood Tambon" Project
Tambon Bua Yai, Nan Province is the targeted tambon which aimed to potentially be a prototype community (Hub). We conducted a local survey and found that local people are currently facing problems of non-plentiful areas due to the wrong practices in plantation, dry water resources, forest invasion, and also cancer, due to chemicals used in agriculture.

Format for baling water to high areas for organic agricultural processes and non-toxic vegetable plantation.
To ensure good quality of life for the community in our 1 Rai organic farming for Model Livelihood Tambon in Buayai Tambon.
Na noi district, Nan Province, to return richness to our land, water, and forests.

Results that were achieved from the "1 Organic Farming for the Model Livelihood Community" Project
(Nan Province)


the income per household of the local people
increased by THB 4,000 per year
less amount of
chemicals found
The number of project members raised
from 100 to 300 people

ThaiBev helped the community to enhance its development plan and also take it into action. Organic plantation is initiated in order to solve the issues regarding water sources, forests, and the use of chemicals in agriculture. The initiative focused on areas with high water resources as the first priority, starting with a 1 rai area and expanding into many areas afterward. In addition to the organic plantation, ThaiBev also encouraged local people to save money by initiating the "THB 1 saving per day" project in order to create the fund to carry on some other useful projects in the future which started out with 100 local participants.

After the implementation of the project, water scarcity was still a challenging problem because out of the 214 water sources, there were only 4 active sources that can be used for agriculture. In addition, since the project area is located in highlands with mountainous areas, water supply is one of the most challenging problem. As a result, the outcome of the project did not reach a satisfaction level as high as expected. For this reason, ThaiBev adapted frameworks and lessons learned from His Majesty the King's Project on managing water in highlands, by requesting the engineers from Pu Far Pattana Center to conduct knowledge sharing regards how to supply water to highland areas. The trial project was implemented through 11 areas which connected up to a 200 rai area with 165 population coverage.

The outcome of the initiative was beyond expectation, with water sources recovered into plentiful condition faster than the initially planned timeline and the organic plantation providing high productivity. We also observed that the income per household of the local people increased by THB 4,000 per year as a result of additional income from selling those organic products. Moreover, results of the blood test conducted on the local community were positive, with less amount of chemicals found. As the results from projects implementation, Bua Yai Tambon quickly became a well-known community (Spoke). The number of project members raised from 100 to 300 people and the government came to support the project, initiating a weir recovery project at the same time.

With the corporation from all parties, self-development initiatives, and Hub and Spoke strategy; ThaiBev's initiative was successfully implemented and recognized by The National Reform Council as the model initiative at the country level, to be leveraged at other communities further.

The development of the Poanthong Model Tambom to ensure sustainability, support livelihoods, and create a community economy
under the concept of organic farming for all tambons in the poanthong area, Mung District, Chaiyaphum Province. 

Chaiyaphum Province: Model Tambon on Organic Farming with ThaiBev

Context for sustainable development
  • A community had capability and local wisdom in rice processing but was still unable to meet market demands. They also lacked distribution channels and standardized packaging
  • Health problems from agriculture
  • Lack of effective community management
Objectives of the project
  • To develop a model organic farming learning center
  • To reduce household costs in farming
  • To build capability, knowledge and skills for organic farming, as well as technology, to increase agricultural produce and management techniques for change agents
  • To develop prototyped chemical-free organic rice and vegetable plantations to increase production and income for farmers
Approach Phase 1
  • Develop the whole production system of germinated brown rice to address the market demand
  • Develop and improve community drinking water production to reduce cost and increase income from selling clean water and enhance the economy in the Tambon
Phase 2
  • Push forward the Tambon master plan to drive the economy through organic farming, consisting of
    • model plantations and rice intensification across 20 rai for 20 households (riceberry)
    • Set up organic vegetable gardens for 25 households
    • Develop organic fertilizer to support and reduce cost in organic farming
Duration 2013-2014
  • Ability to produce germinated brown rice with standardized process, and broader markets, especially medium and large sized markets
  • Leaders able to implement the model plantation (rice intensification and organic farming) for 20 households
  • Ability to increase rice production by around 800-1,000 kg per rai and increase income of Baht 6,000-10,000 per rai
  • Leaders have deep knowledge in rice intensification and are able to leverage their knowledge to help people in the community
  • Empowerment of the local organic fertilizer group to produce standardized fertilizer at reasonable prices for the community
  • Reduction in expenses of farmers through organic farming
  • Increased quantity of organic vegetables produced in 25 households: increase in income of Baht 1,000 per household per month and no less than 20 percent increase in prices
  • Development of 25 learning centers on off-season organic vegetable growing (1 rai, 1 family)
Monitoring Continuously monitor the results of management, distribution and expansion of Tambon model towards other localities



Surat Thani Province: Model Tambon on Sustainable Natural Resource Conservation through Community Tourism

Context for sustainable development People in the community lacked knowledge and direction in community management around the topic of
  • Standardized management and planning on community tourism
  • Local herbs development (this Tambon is one of the best sources of local herbs in the Southern region)
  • Depletion of mangroves and natural resources
  • Integrating all natural resources in the area to build sustainable community economy
Objectives of the project
  • To develop and leverage community activities under the Tambon strategy which covers all relevant dimensions (tourism, herbs, natural resource conservation)
  • To develop activity groups/community enterprises that promote greater income and economic development in a community
  • To develop a working mechanism that integrates all activities to reflect the overall capability of the community
  • To restore natural resources and community livelihoods
Approach Inspire and leverage knowledge of local resources to improve community economy through tourism and conservation of local natural resources, with participation of tourists and villagers
Duration 2014
Outcome Ongoing development
Monitoring Monitor and continuously develop new plans with coordinators and community members


Eco-tourism activities aimed at creating a community economy, starting from building competencies and conserving natural
resources in the area to create value added products / activities, in order to support the likelihood of communities
in the Kao Tan Tambon, Taachang District, Surat Thani province.

"ThaiBev Unites to Fight the Cool" Project
This project was initiated because ThaiBev wanted to share warmth through providing quality green blankets for those experiencing declining temperature. The project aims at targeting the impoverished population especially in the rural Northern and North Eastern regions, where this natural disaster is experienced continuously. ThaiBev has donated 200,000 blankets each year throughout the last 15 years (2000-2014), totaling 3 million blankets. (If the blankets were lined up, the distance would equal 6,090 kilometers, and the area would equal 7,740,000 square meters).

ThaiBev worked cooperatively with the Department of Disaster Prevention and Mitigation, Ministry of Interior to deliver this project successfully across the various provinces. The project was also a collaboration with the local agencies in each province.

The success of the project was a result of 4 factors, namely

  • Continuation of the project: Throughout the past15 years, we have delivered up to 3 million blankets, and we are committed to continuing to share this project with society
  • Efficiency in operations: The collaboration between ThaiBev and the Ministry of Interior, local agencies, and the private sector
  • Quality of the blankets: ThaiBev checked the blankets stringently throughout the past 15 year to ensure quality and usability of the blankets
  • Timing of the project: We are determined to provide blankets to the victims before the winter arrives each year to ensure warmth and success of the project


In addition to supporting those in crisis or those affected by natural disasters, in all of the activities that ThaiBev conducts for community and social development, we are ready to deliver our support and products to all communities. We want all of our stakeholders to know and feel our commitment to "always be with you".

ThaiBev'sUnite to Fight the Winter Project has continued to share our warmth continuously over the past 15 years

As of date 31 december 2014
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