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ThaiBev supports the chalerm prakiat comic book series on “Following His Majesty the King's concept of sufficiency economy”

H.E. Mr.Chanchai Chairungruang, Minister of Industry, recently presided over a press conference for the launch of “Chalerm Prakiat Comic Book” Series on “Following His Majesty the King's Concept of Sufficiency Economy” project, initiated by King Rama IX, The Great Foundation.  The event was held recently at the Radisson Hotel, Bangkok.

In this connection, Mr Anuchit Jureegasa, Thai Beverage PLC (ThaiBev)’s Vice President for Corporate Communications, represented the company in offering 1,500,000 baht cash in support of the project. The presentation was received by Dr Charin Suankaew, president of the foundation.

The programme aims to raise public awareness on the importance of sufficiency economy philosophy generated by His Majesty the King to alleviate poverty among Thais left behind by the capitalist economic system, while promoting the reading habits among the public.

The press conference was participated by a number of leading figures, including former Prime Minister Chuan Leekpai, Education Minister Jurin Laksanavisit and renowned newspaper cartoonist Chai Ratchawat. The comic book will be further distributed to libraries nationwide.

As of date 10/09/2009

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